Every race is a new story. Every lap is an opportunity.

Oloi Inc. was born on the track. Between time trials at Buttonwillow and during long hours spent under the hood, an idea began to form. When building the relationship between driver and vehicle, no detail is too small as to be overlooked. Why shouldn't the same apply to the relationship of an individual to their apparel?

And so we set out to craft a new sort of every day apparel. Apparel that incorporates the precision, quality and features necessary to set itself apart from the pack. Oloi aims not just to accommodate everyday life, but to enhance it.