Oloi Inc. was inspired by the passions of Thomas Lee, a visionary product designer and avid auto racer. Thomas noticed there were no premium apparel brands directed toward motorsport drivers and enthusiasts. Though the company was officially created in 2016 as a way to facilitate Thomas' racing endeavors on race tracks throughout the western U.S., Oloi really began to take off as an apparel brand in the summer of 2018 when he assembled a team of designers to help him in his quest.
The team at Oloi creates premium lifestyle apparel fueled by the power of the motorsports industry. We focus on creating products that have innovation, performance, and elegance, crafted thoughtfully into a user-focused design.